The 2018 Australian Open tennis tournament in Melbourne will open with a 15-day music festival in an attempt to boost the economy of both Victoria and its state capital. It is the first of its kind in the tournament’s history.
The concert promoters predict that the yet-to-be-named festival will generate an additional $500 million, along with the tournament. Both Australian and international acts are expected to take part.
The festival would share the space with a number of food trucks, pop-up restaurants and smaller events. “We have an objective of delivering half a billion dollars of economic impact to the state and to the city,” Australian Open executive, Craig Tiley said.
With the festival and tournament taking place in the middle of the Australian summer, many see it as filling the gap left by the Big Day Out festivals that were held at the same time in January. The festivals had taken place in five Australian cities including Melbourne from 1992 until 2014, before the name was sold off in 2015. As of 2017, Big Day Out festivals remain on hiatus.
The festivals attracted many popular acts over the years, such as Nirvana, the Red Hot Chili Peppers and Metallica, drawing large crowds in all cities.
No acts for the Australian Open festival have yet been announced, though names are expected to be known within the next few weeks.