Movie: This song appeared in 2017 Yash-Raj Films’ romantic drama Meri Pyaari Bindu (My Lovely Bindu) produced by Aditya Chopra and Maneesh Sharma and directed by Akshay Roy. The movie featured Ayushmann Khurrana, Parineeti Chopra, etc.
Abhimanyu Roy (Ayushmann Khurrana) and Bindu Shankaranarayanan (Parineeti Chopra) are best friends since their childhood. Abhimanyu has always been in love with Bindu much to the chagrin of his mother. He never conveys his real feelings to Bindu and is happy with just friendship. He helps her in her ambition to become a singer and they visit a club for an audition. Soon, Bindu’s mother (June Malia) expires in an accident. Bindu is heartbroken and blames her father for the tragedy since he was driving the car under the influence of alcohol. Her resentment toward her father grows and forces her to leave college and shift to her maternal aunt’s place in Melbourne, Australia.
At the same time, Abhimanyu completes his M.Sc. and joins MBA in Bangalore. When he goes to Goa for a vacation, he meets Bindu. She informs him that she is engaged. Abhimanyu is heartbroken and goes to Mumbai to work in a bank. Bindu calls him to a Mumbai restaurant to tell him that she cannot marry her fiancé since he ran away. Abhimanyu begins their friendship with newfound enthusiasm and helps her going out of his way. Soon, Bindu falls in love with Abhimanyu and he is elated at the revelation. This song is heard in the background at this time.
Song: The lyrics of this song were penned by Kausar Munir and the music was composed by Sachin-Jigar.
The gist of the song is, “Slowly, I am being pervaded by your love. It’s how poison takes effect.”
Video: Cinematography is by Tushar Kanti Ray. Dance choreography is by Rajit Dev-Ranju Varghese. This is a promotional video.
The video opens with Parineeta Chopra revealing to Ayushmann Khurrana that she is in love with him. He dances with happiness. The next shot shows her practicing a song and he is dancing around the room. He throws flower petals on her, as well. She performs in front of the music company officials and her performance is appreciated by them. The lead pair is elated.
Some shots from before this song are also shown here. Cut to the present, when her performance on the mike is again applauded by the music producers and Ayushmann Khurrana. They shoot for the cover photo of the CD. The lead pair looks at the shopping mall window where her CDs are being displayed for sale.
The lead pair is seen shaking a few legs with each other. They celebrate Parineeti Chopra’s birthday with some friends. They dance in the rain. They are seen posing on the parapet wall bordering Marine Drive. The song peters out and the video ends there.
Artists: The playback has been sung by Sanah Moidutty and Jigar Saraiya and the onscreen performances are by Ayushmann Khurrana, Parineeti Chopra and others.
Cultural Influence: This typically filmi song is an enthusiastic enjoyment of the hero due to the revelation of the heroine that she is also in love with him. The song and the artists are good. The video is watchable for the same.